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Cruz ran ads during previews for ‘War Room’ on opening weekend

Ted Cruz Ad -- BlessingFrom Press Release

 

Republican presidential candidate U.S. Sen. Ted Cruz’ campaign continued its break-the-rules style in its most recent ad buy, running movie theater advertisements of its 30-second “Blessing” ad during previews of the blockbuster film “War Room” in early primary states.

“Blessing” earlier ran in early primary states and nationally on Fox News Channel over the 2015 Easter Weekend. It includes several moments from Cruz’ announcement speech at Liberty University, and conveys the story of how the transformative love of Jesus Christ reunited a son with his father. It will run in theaters through the end of the month.

Scroll down to see the ad. The article continues afterward.

During its first ten days in the box office, War Room earned $39.2 million, more than the last two nationwide Christian film releases combined over the same time period. Among numerous positive reviews, the film received a four and a half out of five rating from the Focus on the Family entertainment guide, Plugged In.

Cruz campaign supporters and volunteers in Iowa, New Hampshire, and South Carolina gathered during the film’s opening weekend to campaign for Cruz and watch the ad and movie in theaters.